Contextual Booking CTAs

A more inviting way of asking customers to book meetings.

What on earth is a contextual booking CTA? 

It means that we've now put invitations to our customers to book a meeting with us into context around the website where it makes sense. If they're looking at the new Avolia kitchen, we'll invite them to book an appointment so that they can stop by and see it in person. If they've landed on the Avolia page via a local ad, we'll pre-fill in the store for them, so we'll be able to say, "Come see Avolia at Kvik Esbjerg." And to make it even more personal and inviting, we'll even take a look in the system to see which salesperson has the most available times for bookings and let the customer know that "Dan has time for you." This feels personal and inviting to the customer - they feel seen and welcome and it lowers the barrier to that booking. 

We've also implemented this type of booking CTA on our offers page - so we invite customers to take advantage of our current offer by booking a meeting today. 

Watch the video above to learn more - Mads takes you through the whole thing.