CRO - Conversion Rate Optimisation

Let's test and learn - here are the tests we're doing right now.

An important component of creating a high-performance website or other digital product is having a 'test and learn' approach. This is why we want to test features and changes with real users before we actually develop them.

Please remember that only a subset of our users see the things we test - the rest is acting as a control group. Because of this YOU might not see the test, when you visit the website.

Feel free to contact Marketing Digital if you have something you think we should test.

List of tests running right now

	DK	NL	SE	NO	FI	BE	DE	ES
PATCH: Skipping step 5 in the Booking flow 25/9	X	X	X	X	X	X	X	X
Exit intent: Book meeting pop-up	25/9	22/8		19/9
Removing prices from design pages (Temporary paused)	X
More booking visibility on mobile				16/10
Hero text element + CTA	18/3	18/3				18/3
C6 campaign banner on relevant pages
No suitable timeslots? Chat to find a timeslot	7/6	7/6	7/6	7/6
Store page opening hours booking CTA	3/7	3/7	3/7	3/7	3/7	3/7	3/7	3/7

List of finished tests

	DK	NL	SE	NO	FI	BE	DE	ES
Skipping step 5 in the Booking flow AUG 25TH	X	X	X	X	X	X	X	X
This kitchen is on display in store-banner	25/10					25/10
Skipping step 1 in the booking flow							16/10
More booking visibility on mobile	31/10	31/10		16/10
Header with background color			6/12	6/12				6/12
C1 campaign banner on relevant pages	JAN	JAN	JAN	JAN	JAN	JAN	JAN	JAN
Confirm booking details alert NOT IMPLEMENTED	4/12		4/12			4/12
C2 campaign banner on relevant pages						15/2
C3 campaign banner on relevant pages	1/3 - 31/3	26/2 - 1/4	1/3 - 31/3	1/3 - 31/3	25/2 - 31/3	1/3 - 30/3	1/3 - 31/3	1/3 - 24/3
Salient booking button IMPLEMENTED	7/12	7/12				7/12
Header with background color NOT IMPLEMENTED			6/2	6/2			6/2	6/2
C4 campaign banner on relevant pages	1/4 - 30/4	2/4 - 28/4	1/4 - 30/4	1/4 - 30/4	1/4 - 30/4	1/4 - 19/5	1/4 - 30/4	25/3 - 30/4
This kitchen is on display in store-banner	25/10 - 1/5	8/2 - 1/5	8/2 - 1/5	8/2 - 1/5	8/2 - 1/5		8/2 - 1/5	8/2 - 1/5
C5 campaign banner on relevant pages	1/5 - 31/5	29/4 - 26/5	1/5 - 31/5	1/5 - 30/5	1/5 - 31/5	NO CAMPAIGN	1/5 - 31/5	1/5 - 31/5

Denmark

Filled booking button in the transparent headers. See example https://www.screencast.com/t/LQef4pENS
Sticky financing banner https://www.screencast.com/t/rHfAmKIXO
Filled (with green color) CTA button in the header. https://www.screencast.com/t/cH2ImXyKUh7
Different CTA text in the header button. https://www.screencast.com/t/VxRRuJ3W
Skipping step 5 in the booking flow ( https://www.screencast.com/t/TnVIKWYF72a )
Header CTA Visibility Test (A/B Test) ( https://app.screencast.com/CA620nrvD4eCv )
Catalogues alert banner impact on booking conversions (A/B Test) ( https://app.screencast.com/QU9UCxDLTycQ1 )

Belgium

Skipping step 5 in the booking flow ( https://www.screencast.com/t/TnVIKWYF72a )

Finland
No tests at the moment

France
No tests at the moment

Germany
No tests at the moment

Netherlands

Filled (with green color) CTA button in the header. https://www.screencast.com/t/cH2ImXyKUh7
Different CTA text in the header button. https://www.screencast.com/t/VxRRuJ3W

ENDED experiments:

Label below find store and search icons in the header. https://www.screencast.com/t/aiwErXVzMJ

Norway

Sticky find store and book meeting button https://app.screencast.com/i3mqElF3l0QDs ) (Mobile Only)

Spain
No tests at the moment

Sweden
No tests at the moment